Strategic Designer (m/f/d)
in Berlin

About us:

At the Lufthansa Innovation Hub, we’re pioneering the future of travel for the Lufthansa Group, the industry, but most importantly for everyone who travels.

The landscape of the travel industry is changing. Our job is to identify these shifts and translate them into new business opportunities in the travel sector.

We are guided by our ambition to take travel to new destinations. To achieve this we believe in constantly pushing the limits‘ to make travel easier, more convenient and more enjoyable.

By building a valuable portfolio of travel companies and products, we are making an essential contribution to the asset-light business strategy of the Lufthansa Group.


Job summary:

Become an essential member of our New Business capability at the Lufthansa Innovation Hub and join small, fast moving venture teams. You will work closely with Venture Developers and other specialists to push the limits of the travel and mobility space.

As a Strategic Designer you target the innovation sweet spot of desirability, viability, and feasibility with your comprehensive toolkit of methods and practices.

You will drive jointly with Venture Developers the discovery and validation of digital venture opportunities in the context of Travel & Mobility Tech. Throughout the process it is your role to uncover insights, validate assumptions and build a deep understanding about the user and customers. You will make sure that the team understands the behaviors, pain points, needs, and aspirations to ensure problem-solution fit.



  • Engage in systematic ideation to create the best business ideas for our venture funnel
  • Drive the validation of venture ideas incorporating consumer insights and strategic goals
  • Lead quantitative and qualitative research to uncover pain points, needs and insights
  • Bring actionable insights into the teams to ensure problem-solution fit and, ultimately, product market fit
  • Balance customer pains and needs with the business goals and the technical feasibility
  • Be responsible for the systematic application of design methods and strategy frameworks
  • Create narratives that help tell the story and value of the ventures in an impactful way
  • Provide the big picture context necessary to drive the vision
  • Contribute and be an ambassador for design thinking and design strategy at LIH
  • Create impact by bringing the strategic design practice to the next level


  • Degree in Design or user research (preferred), Psychology, Strategy, Digital Innovation or equivalent qualification
  • Outstanding experience and education of practical applications of Design Thinking, Business strategy, User Research, and/or Service creation.
  • Relevant work experience in Strategic Design, Service or Business Design, UX/UI and/or Venture Development
  • Research experience: Field and desk, quantitative and qualitative
  • Ability to synthesize research into concrete recommendations and communicate them to relevant audiences
  • Proven workshop facilitation experience
  • Full proficiency in applying design and strategy frameworks/methods (e.g. Business Model Canvas, Blue Ocean Strategy, Value Proposition Canvas, Customer Journeys)
  • Proficiency in creating wireframes and prototypes
  • Enthusiastic team player with extensive creative, critical and business-oriented thinking capability
  • Language: work proficiency in English, fluency in German is a plus
  • Portfolio of work demonstrating strong human-centered design capabilities across a diverse range of projects is a plus


What we offer:

  • Be an essential member of a smart, hard-working and growing team developing solutions for the traveler of tomorrow together with one of the most iconic brands in aviation
  • Gain deep insights into the corporate world as well as the international Travel & Mobility Tech ecosystem
  • Work independently and entrepreneurial. Holistically owning budgets, work streams and operational decision making
  • Utilize seasoned Lufthanseats and experienced tech talent
  • Experience a truly unique setting in the heart of the Berlin tech ecosystem
  • Competitive compensation with benefits


At LIH, we are super committed to fostering an environment that promotes diversity and inclusivity. We do not discriminate in employment on the basis of factors irrelevant to merit, qualifications or business need such as age, race, colour, sex, sexual orientation, gender identity, marital status, disability, medical status, or any other status covered by the relevant law in the areas where we operate.

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[email protected]