Maps Report

The Intersection of ChatGPT and Map-based Interfaces
In June 2023, our Strategic Intelligence Team published the report "All great journeys start with a map." In this report, we explore the intersection of ChatGPT and map-based interfaces in transforming the future of how we plan and experience travel.

In the months before, we have witnessed the rise of Generative AI and Large Language Models (LLMs). Among them, the travel industry is uniquely positioned to benefit from these technological advancements. In fact, a plethora of travel-tech startups leveraging the power of Generative AI, mostly ChatGPT to be specific, have entered the market, offering AI-powered ways to search for travel.
However, despite the incredible potential, the current interface of ChatGPT has yet to fully showcase Generative AI’s capacity to disrupt travel search and booking.

In our report, we explore the reasons behind this limitation and propose an innovative solution that will unlock the true potential of Generative AI in the context of travel. We argue that the key to unlocking this potential lies in the integration of Generative AI with map based interfaces, such as Google Maps, or entirely new map-based applications.
  • Identification of the need for AI tools in the travel industry
  • Critical observation of the limitations of ChatGPT-powered travel tools
  • Outlook on important potential features that AI-powered Google Maps could offer
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