A software solution for innovative pricing models in the aviation industry
The pricing strategy of airlines has remained largely unchanged in recent decades. With Reveneo, the Lufthansa Innovation Hub has developed a software solution that gives revenue management more pricing flexibility and at the same time opens up new ways to measurably increase customer loyalty and satisfaction.

The revenue management can choose from a variety of novel and modular pricing modules to generate new revenue streams, e.g. with a 10-ride ticket or a discount card.

  • A software solution that allows revenue managers to choose from wide range of pricing options
  • A validated service offering full flexibility and autonomy to quickly test and launch new pricing modules
Introduction of the Flightpass, the 10-ride ticket on SWISS and Austrian Airlines in 2019
various flightpass models and discount cards for launch
Measurable increase in customer loyalty and satisfaction